Promotional products or giveaways are a traditional, but strong and powerful form of advertising. Let’s face it. People love free stuff. It is stated in the marketing world that consumers get a more favorable impression of an advertiser after receiving a promotional item. However, not all promotional items will get the same reactions or results. You need to select a cool, high quality and useful item. Otherwise, your brand will be linked to a cheap product, projecting a cheap image of your brand and company.
Correct promotional items
Selecting the promotional giveaways that will help establish your brand is not a matter of choosing the most expensive ones. There are a lot of options in the market that are affordable and extremely effective. The trick here is choosing the ones that are related to your business services and that are useful to your customers.
The longer your promotional item lasts, the longer your customers will use it, and the longer it will create brand awareness in their subconscious. Some of the most popular and effective promotional products are:
- Stationary: notepads, pens, pencils, rulers, erasers
- Desk Accessories: Mugs, Glass, Calendars
- Bags: could include purses
- Business items: business card holder, address book, laptop sleeve
- Clothing: T-shirts, caps, hats, socks, gloves, sweatbands
Now, just like we mentioned before, the first step you need to take is going over your business in order to decide which are the ones that are closest to your business and the potential customers’ profile. For example: Giving away mugs or stationary items won’t have much of an impact at a sports event. On the contrary, a baseball cap, a cool t-shirt or sweatband could make the difference.
Stationary items are extremely popular and effective. Nonetheless, they should be taken seriously. Try to go a little further and add something else. For example: instead of a normal pen, try using one with multiple colors or an elegant refillable one with your company’s name on it.
Only high quality giveaways
Remember to choose the ones that display good quality. According to a Georgia Southern University research, 71.6% of attendees who received a promotional product at a trade show remembered the name of the company. With such a high percentage it is important that their memory is related to a high-quality product and not relating your business with a cheap product.
At Summit Custom Signs, we are experts in promotional items and we gladly take you through the path of selecting the best, most affordable, and effective for your businesses’ goals. Contact Summit Customs today and learn everything you need to know about promotional items.